Horner School of English launches new website
Trevor Horner from the Horner School of English shared with us their reasons for launching a new website...
The main motivating factor for changing our website was the fact that our old site was not mobile enabled. Last year, for the first time ever, mobile search exceeded traditional desk top search. Going forward this trend is only going to become more pronounced as the smart phone becomes our preferred device.
The overall look and feel of the site is consistent with the Horner School of English brand and ties in well with our other promotional materials. We were careful to use real school images, avoiding the use of stock shots. We were also conscious that people can find what they want quickly, within two or three clicks. Clicking on a course page you are presented with all of the necessary information in one place i.e. course, price, accommodation, social life and calls to action i.e. make an enquiry, booking and price calculator.
A new map facility clearly shows the location of all city residence/ apartment options with links to each. The site is also very agency focused with a new password protected agents section providing the agent with all of the necessary tools i.e. images, promotional material and level tests to advise/support clients. A new pricing engine will be added in the next couple of days.
So far we have received fantastic feedback from a number of our partner agents.